Desperately Seeking Stats to Prove the Value of Branded Keywords
Search advertising columnist Tony Wright discusses the value of bidding on your company's branded keywords, and testing to see if advertising on your brand name(s) improves conversion.
View ArticleSearch Headlines & Links: May 9, 2007
Microsoft Takes Stake in CareerBuilderMicrosoft has acquired a minority equity stake in job search engine CareerBuilder, owned jointly by newspaper companies Gannett, Tribune and McClatchy. Secret Web...
View ArticleShould SEOs Care About Wikipedia?
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity, but there are still plenty of reasons to pay attention to Wikipedia.
View ArticleSearch Headlines & Links: May 16, 2007
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why should SEOs care about Wikipedia? Intermediate SEO: What ‘white hat' spam looks...
View ArticleHighlights from the SEW Blog: July 30, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
View ArticleBreaking News: New Leadership at Efficient Frontier
Efficient Frontier was the first search marketing firm to apply portfolio management theory (Wall St. equity trading algorithms) to the optimization of paid search listings. Search engine marketing...
View ArticleSearchDay | Social Media Madness -- The Final Four
Today's search engine marketing news and opinion: Social Media Madness âï¿Â½ï¿Â½ The Final Four; Setting up PPC Campaigns 101, Part 2; A Guide to Search Engine Strategies New York 2009; and more.
View ArticleSearchDay | Choose the Right SEO Project Goals
Today's search engine marketing news and opinion: Choose the Right SEO Project Goals; Blackberry Users Get Voice on their Google Mobile App; Google Experiments with Search Wonder Wheel; and more.
View ArticleListen to the Search Engines
The tools that search engines provide give you more information about what theyreally like, and can help you reach your SEO goals.
View Article3 Ways Google's New Shortener Might Affect SEO & Search
A link equity passing URL shortener to use in social networks would, in theory , restore the ability to index the web socially, as first intended. Touting it's stability, security, and speed, Google...
View Article6 Ways to Sculpt Your Site's Link Equity
Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
View ArticleThe Evolution of Guest Posting
For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. Instead of focusing on domain diversity, you may want to focus more on signals...
View ArticleHow Can Google Stop the Black Hats?
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very...
View ArticleDo, Know, Go: How to Create Content at Each Stage of the Buying Cycle
It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy, but to really make it a success you have to get to know your...
View ArticleGoogle Penguin, the Second (Major) Coming: How to Prepare
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some...
View ArticleLinks Should Only Be a Surprise? Nonsense!
Bing's Duane Forrester says "You want links to surprise you." But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and...
View Article6 Ways to Sculpt Your Site's Link Equity
Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries.
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